HONG KONG, Sept. 19, 2012 /PRNewswire/ -- The mega show highly anticipated by the world's jewellery trade - the September Hong Kong Jewellery & Gem Fair, organised by UBM Asia Ltd (www.ubmasia.com ), kicks off today at AsiaWorld-Expo (AWE) and will run until Sunday, 23 September. Exhibitors of diamonds, pearls, coloured gemstones, and equipment and packaging products are the core attractions at this venue, while the fine finished jewellery exhibitors will have their turn when the Fair at the Hong Kong Convention & Exhibition Centre (HKCEC) opens on Friday, 21 September. The Fair takes another stride forward on its 30th edition with the highest number of participating exhibitors ever. More than 3,520 exhibitors from 48 countries and regions will showcase different categories of products, from fine finished jewellery to polished diamonds and gemstones, as well as all varieties of pearls, jade and jadeite, jewellery timepieces, jewellery packaging and display materials, and jewellery-making equipment, tools and machinery. This further strengthens the Fair's position as the world's number one jewellery fair. Fair organiser UBM Asia Ltd expects more than 51,000 buyers from around the world to create busy traffic in the two venues' exhibition space totalling about 130,000 square metres. "The jewellery exhibition industry is very competitive. To lead the industry, continual improvement and innovation are indispensable, which is why at this edition we are celebrating our two new industry initiatives - the IU Awards that we piloted with the International Colored Gemstone Association - and the JNA Awards," said Celine Lau, Director of Jewellery Fairs for UBM Asia. She continued: "The 30th anniversary of the Fair is an important milestone that could only have been achieved with our accumulated experience and professionalism plus great support from the industry. The September Fair provides a timely opportunity for global jewellers to source the latest products for the subsequent year. This single event, infused each year with a vibrant business atmosphere, provides the greatest product range for buyers worldwide. We also know for a fact that it is at this fair that exhibitors from around the world make serious money. As organiser, we do everything possible to create more business opportunities for all participants in our fairs." Ingredients that make the September Fair the world's leading jewellery fair The largest diamond pavilion in the world with over 400 diamond companies, including the Antwerp World Diamond Centre, the Israel Diamond Institute, exhibitors from the United States and the Gem & Jewellery Export Promotion Council of India Fair Receptions 1) AWE Welcome Reception - Organised by UBM Asia and co-organised by the Israel Diamond Institute (IDI), the Fair Reception will be held on 19 September from 6:30pm to 8:30pm at the ARENA KITCHEN at AWE. 2) HKCEC Welcome Reception - Another reception will be held on 21 September from 6:30pm to 8:30pm at the Grand Foyer of HKCEC to celebrate the 30th edition of the Fair. The Fair organiser will present loyalty awards to exhibitors who have participated in the Fair's 30 editions. At the reception, winners in the inaugural IU Awards - the world's first international gem-cutting and jewellery design competition - will be awarded their prizes. The winning entries and the finalists will take centre stage in a jewellery parade. Pearl Auctions Two world-renowned pearl auctions, the Robert Wan Tahiti Perles Auction and the Paspaley South Sea Pearl Auction, will be held from 17 to 18 September and from 24 to 26 September, respectively, at HKCEC. Admission is by invitation only. Seminars and other special events A number of seminars and special events discussing a wide range of industry issues will be hosted by leading international jewellery organisations and companies. Hosts include: The Gemmological Association of Hong Kong During the Fair, there will be special display of jewellery pieces organised by local and international trade associations, including: Display of IU Awards final entries by UBM Asia Ltd and the International Colored Gemstones Association Industry Support Advisory Board: The Hong Kong Jewellers' and Goldsmiths' Association The Gemmological Association of Hong Kong Gemological Institute of America 1. About UBM Asia (www.ubmasia.com) 2. About UBM plc (www.ubm.com) For press enquiries, please contact: Jennifer Law, Director of Corporate Marketing & Communications, UBM Asia Elsie Hui, Corporate Marketing & Communications Executive, UBM Asia SOURCE UBM Asia |